Frequently Asked Questions

What is the difference between a Retail Electricity Provider (REP) and a utility company?

Before energy deregulation in the State of Texas, your local utility company provided all aspects (generation, transmission and distribution, retail sales) of your electric service and set the rates paid for consumption. Because it was a state regulated utility, consumers had no choice but to pay that rate. With deregulation, electricity service has been unbundled and consumers can now choose among providers (retail sellers) creating opportunities for considerable cost-savings. Your current utility company remains responsible for operation and maintenance of transmission lines and delivery of power to your home – and pricing for those services remains regulated through the Public Utility Commission. REPs contract with local utility companies to maintain those services.

Is Alliance Power Company certified as a Retail Electricity Provider?

Yes, the Public Utility Commission for the State of Texas puts every REP through a stringent process of certification. Alliance Power Company has met the requirements for financial, managerial and technical abilities for the privilege of selling energy in Texas (PUC Certificate Number 10074).

How can Alliance Power Company save me money?

As a certified REP, Alliance Power purchases electricity on the wholesale market and then sets its own pricing (as do other REPs) for resale to consumers. Alliance Power Company customers typically pay one of the lowest rates for electricity in the State of Texas.

Does Alliance Power Company require that I sign a contract with them for electric service?

Unlike many other REPs, Alliance Power Company does not require its post-paid residential customers to sign a contract. Alliance is committed to providing you with competitive pricing and excellent customer service – two factors that significantly influence a consumer’s decision to change providers.

Does Alliance Power Company charge additional fees such as an initial deposit, switch fee, cancellation fee or membership fee?

When comparing REPs, Alliance Power Company recommends that you consider additional fees that could impact the overall cost of any service provided.

Does Alliance Power Company differentiate between “winter” and “summer” rates?

No. Alliance is committed to providing you with the lowest rate possible for the longest period of time.

When switching to Alliance, do I need to contact my current retail electricity provider to cancel service?

No. An Alliance Power Company customer service representative will cancel service with your current provider.

How long will it take to switch my electricity service to Alliance Power Company?

Typically, the change can occur within 3 to 5 business days after the day Alliance is notified on decision to switch.Alliance will close out the account with your current electricity provider and assume responsibility as your new retail electricity provider.

Will there be disruption of my electricity service when I switch to Alliance Power Company?

No. It is a seamless transition with no interruption of service. An Alliance Power Company customer service representative will handle all transition details for you.

Who do I call should a power outage occur?

Alliance Power Company contracts with your current utility company provider to read meters, maintain power lines and poles, and restore service should power outages occur. As an added convenience, the telephone number for your utility provider is provided on your Alliance monthly billing statement.

Does Alliance Power Company offer average bill pay?

Yes, ask one of our customer service representatives about Alliance’s AveragePayment Plan.

What remittance methods can Alliance customers use to pay their monthly electricity bill?

Currently, Alliance accepts personal checks, payments by phone using your checking account, MasterCard, Visa, or Discover.

How do I determine if Alliance Power Company is the right REP for me?

If saving is a priority for you, a comparison of your current electricity rate to Alliance’s rate is the first step. When comparing REPs, be sure to factor in any additional fees for doing business with that REP. If you desire, an Alliance Power Company customer service representative will be happy to provide a free cost savings comparison to aide you in the decision-making process.

If I have billing inquiries, who do I call?

One of our customer service representatives will be happy to assist you with any inquiries. Simply call (940) 692-8760 or toll free (877) 777-2017. If you would prefer, you can contact us by email at